Bologna, June 25th 2018, 9:00-18:30

Design Sprint

With Jake Knapp Bologna, June 25th 2018
In 2017 Bologna
hosted the first sprint workshop worldwide
105 people attended   12 countries represented
The Design Sprint
Facilitate breakthrough ideas, solve business challenges and validate products with customers.

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV (previously Google Ventures), it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

“It’s like fast-forwarding into the future, so you can see how customers react before you get all the time and expenses of building a real product”

Jake Knapp
Jake Knapp
Jake Knapp is the New York Times bestselling author of Sprint.

Jake spent 10 years at Google and Google Ventures, where he created the Design Sprint process. He has since run it over 150 times with companies like Nest, Slack, 23andMe, and Flatiron Health. Today, teams around the world (including the British Museum and the United Nations) use Design Sprints to solve big problems and test new ideas.

Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta. He is currently among the world’s tallest designers.
What you will Learn
  • Understand customer needs and map their journey
  • Quickly generate innovative solutions and sketch them why focusing on achieving outcomes is far more successful than focusing on features
  • Make critical business decisions, fast
  • Create a Minimum Viable Product with low effort and budget
  • Validate concepts and ideas before committing to them
  • Master the 5 phases of the Design Sprint
The workshop will be in English
Who should attend
  • Product Owners
  • Startup Founders
  • CMOs and CIOs
  • Designers
  • Developers
  • Cross-functional Teams
  • People of all skill levels who wish to further enhance their Product Design and UX skills knowledge
Your ticket includes
  • 8-hour workshop facilitated by Jake Knapp
  • 2 coffee breaks with snacks refreshments
  • Lunch with vegetarian options
  • All materials and office supplies for you to sketch and map ideas
Please bring
  • Your laptop and devices
  • Your motivation to tackle new challenges and collaborate with others

Invoices will be issued for your tickets and will be emailed at the end of the event. For inquiries and refunds, contact us and we will help ;)

The Design Sprint workshop will be held at the Camplus Bononia in Bologna, Italy.

Camplus Bononia
Via Sante Vincenzi, 49
Bologna, Italy
How to get there
Take the Bologna freeway exit number 11 "Bologna Centro/San Vitale". Take Via Massarenti, then Via Rimesse on the right and turn left in Via Sante Vincenzi. There’s a small parking area inside the location or you can park in the streets nearby.
Train and bus
You can reach the Camplus Bononia from the railway station using a combination of buses ( number 37, 99 and 89, or number 36 and 14).
The nearest airport is Bologna BLQ. You can take the shuttle to the railway station and move from there with buses.
This event is organized by
Tangible is a team of thinkers, researchers, designers and frontend developers working together with companies to help them deliver outstanding digital products and experiences to their customers, make an impact and improve their businesses.

Tangible is an experience design company founded in 2004. Active in fostering the design community in Italy, we speak at conferences and organize events and workshops every year.